---
title: "Displaying items by tag: New Methodologies"
url: https://theopinioncompany.com/index.php/thoughts/itemlist/tag/New Methodologies/
description: "The Opinion Company - We Discover Consumer Insights and Help Clients Bridge the Gaps Between Customer Expectations and Customer Experience"
---

# Displaying items by tag: New Methodologies

## [Are you really measuring the right things?](https://theopinioncompany.com/index.php/thoughts/item/19-are-you-really-measuring-the-right-things)

Published in [Barriers and delights](https://theopinioncompany.com/index.php/thoughts/itemlist/category/5-barriers-and-delights)

Tuesday, 18 July 2017 12:49

Many businesses fall into the trap of measuring absolutely everything. After all, if you have lots of numbers you are bound to find something of significance. Really?

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/19-are-you-really-measuring-the-right-things)

## [Are you running just to stay still?](https://theopinioncompany.com/index.php/thoughts/item/16-are-you-running-to-stay-still)

Published in [Opinion channels](https://theopinioncompany.com/index.php/thoughts/itemlist/category/4-opinion-channels)

Wednesday, 19 April 2017 14:20

The pace of market research is changing. New technologies and methodologies are influencing just about every aspect of the industry. Are you keeping up or standing still?

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/16-are-you-running-to-stay-still)

## [My mobile phone keeps asking me things](https://theopinioncompany.com/index.php/thoughts/item/11-my-mobile-phone-keeps-asking-me-things)

Published in [Opinion channels](https://theopinioncompany.com/index.php/thoughts/itemlist/category/4-opinion-channels)

Thursday, 10 November 2016 12:52

Mobile market research and mobile surveys are hot. Researchers are coming round to the idea of doing insight collection using mobile devices. Slowly but getting there!

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/11-my-mobile-phone-keeps-asking-me-things)

## [Nudging people with Behavioural Economics](https://theopinioncompany.com/index.php/thoughts/item/9-why-is-behaviour-economics-the-next-big-insight-tool)

Published in [Idea exchange](https://theopinioncompany.com/index.php/thoughts/itemlist/category/9-idea-exchange)

Friday, 16 September 2016 09:28

Classic economic theory says that people are rational and behave in ways that maximise their self-interest. Whilst this thinking is useful, it has pitfalls, often leading to wrong predictions and misguided decisions.

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/9-why-is-behaviour-economics-the-next-big-insight-tool)